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Country's aging population is a major growth driver.
May 3, 2023
By: Michael Barbella
Australia’s aging population is expected to drive demand for hip and knee implants over the next seven years, prompting the market to more than double in value, according to Astute Analytica. The global analytics and advisory firm predicts the country’s hip/knee sector will swell 11.46% annually through 2030, increasing its value from $552 million (2022) to $1.31 billion. According to a report by the Australian Bureau of Statistics, there were an estimated 4.2 million people aged 65 and over in June 2020, which represents approximately 16% of Australia’s total population. This number is expected to continue to rise, with estimates suggesting that between 21% and 23% of Australia’s population will be aged 65 and over by 2066. Another key driver of market growth is the rising incidence of osteoarthritis (OA), the most common degenerative condition leading to hip and knee replacement surgeries. Roughly 20,000 knee and 19,000 hip replacement surgeries take place in Australia annually due to osteoarthritis. The primary implant segment is currently estimated to dominate the hip and knee implants market, holding a 74.6% share in 2022. However, this segment is projected to experience significant growth, with a 12% compound annual growth rate (CAGR) forecast through 2030. Polyethylene is currently the most widely used material for articulating surfaces in hip and knee implants. The polyethylene segment is projected to grow 13% annually, driven by the development of newer PE variants with different wear properties to extend the life of the arthroplasty and improve wear resistance. The hospital segment currently accounts for 66% of the Australia hip and knee implants market. This segment is projected to grow 12.3% annually during the forecast period, thanks to the availability of cutting-edge treatment options and the increasing number of patients using these facilities. In terms of sales channel, the direct channel segment currently holds a 60% share. The market is highly concentrated, with four major players holding more than 56% of the revenue share: Zimmer Biomet Holdings Inc., Stryker Corporation, Smith+Nephew, and B. Braun Melsungen. Consequently, competition in this market is intense and new entrants may face significant challenges in establishing a foothold. To gain a competitive edge, companies must focus on differentiating their products with unique features such as longer durability, ease of use, and cost-effectiveness. In addition, companies can consider strategic partnerships or collaborations with other firms to expand their reach and access new markets. As these major players are large multinational corporations, they have the financial resources and distribution networks to operate in different countries, which makes them more robust to regional economic downturns. Some of the top market trends include:
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